The journal
04 / NotesField notes on strategy & story.
Money-conscious marketing, memorable branding, and the metrics that actually move a business — in my own words.
Indie Music Promotion on a Budget: A Playbook for Independent Artists
How independent artists can promote music without a label budget — short-form video, influencer campaigns, smart paid ads, and fan retention that lasts.
Read the post- 02
How to Promote a Self-Published Book: A Practical Playbook
A step-by-step, budget-aware playbook for marketing a self-published book — from author platform to launch week to long-tail discovery.
- 03
What Is an Indie Author? (And Why Now Is a Great Time to Be One)
A plain-English definition of indie authors, how it differs from traditional publishing, and the one thing that makes or breaks an indie career.
- 04
Money-Conscious Marketing Isn't Cheap Marketing
How to stretch a small budget without making your brand look small — the mindset behind every DFM strategy.
- 05
Build a Brand That Refuses to Blend In
Memorable branding isn't about being loud — it's about being unmistakably you. A few principles from a chronically-online strategist.
- 06
The KPIs That Actually Matter (and the Ones That Don't)
Vanity metrics feel good. Real metrics grow businesses. Here's how to tell them apart.