Book Launch Strategy
A 30 / 60 / 90-day plan that builds anticipation before release day, maximizes launch week, and keeps momentum long after.
For indie authors & publishers
Specialty / BooksBook marketing & PR that gets you read.
You wrote the book. Let's make sure the right readers actually find it, with a launch strategy, publicity, and promotion built for independent authors.
Writing the book is the hard part. Getting it discovered shouldn't feel impossible.
As an author myself, I know the indie path: creative control, bigger royalties, and the very real challenge of marketing it all on your own. I bring a decade of strategy across media, publishing, and social to help your book cut through, without a Big-Five budget.
Book a free consultationWhat I help with
Mix and match, or let me build the whole roadmap. Every piece is research-driven and tuned to your genre and readers.
Publicity & PR
Press outreach, a polished media kit, podcast and interview bookings, and positioning that earns real coverage, not crickets.
Author Platform & Branding
A memorable author brand, optimized profiles, and a website + newsletter that turn one-time readers into a loyal following.
Paid Promotion
Budget-aware ads that put your book in front of the right readers. Money-conscious by design. I've run campaigns at $0.07 a view.
Email & Reader Retention
Launch sequences and newsletter funnels that keep readers coming back for the next book: your most valuable marketing asset.
Content & Discoverability
SEO-optimized posts, guest features, and content that make you findable long after launch buzz fades.
Ready-made roadmaps
Every package works for authors.
Diamond, VIP, and Elite each adapt to a book launch, from a focused social push to a full integrated campaign with PR and paid media.
Author FAQ
Book marketing, answered
What is an indie author?
An indie (independent) author publishes their own work rather than going through a traditional publishing house, often via self-publishing platforms. It means you keep creative control and a bigger share of royalties, but you're also responsible for the marketing. That last part is where I come in.
How do I market a self-published book?
Start before you launch, not after. The essentials: a clear positioning and audience, an author platform (website + newsletter), a launch plan with a defined release-week push, targeted paid promotion, and ongoing content so readers keep finding you. My packages bundle these into a step-by-step roadmap so nothing gets missed.
Do I really need PR for my book?
You don't need a six-figure publicist, but you do need visibility. Thoughtful PR (media outreach, podcasts, features, a strong media kit) builds the credibility and discovery that ads alone can't. I scale the PR effort to your goals and budget.
When should I start marketing my book?
Ideally 2 to 3 months before release, so there's time to build an audience and line up coverage. That said, it's never too late. Plenty of books find their readers well after launch with the right strategy.
How much does book marketing cost with DFM?
My signature packages run $1,000 (Diamond), $2,500 (VIP), and $5,000 (Elite), plus à la carte options like paid ad copy and email sequences. Every tier is built to be money-conscious. See the Services page for full details, or book a free consultation and I'll recommend a fit.