Book Launch Strategy
A 30 / 60 / 90-day plan that builds anticipation before release day, maximizes launch week, and keeps momentum long after.
For indie authors & publishers
Specialty / BooksBook marketing & PR that gets you read.
You wrote the book. Let's make sure the right readers actually find it — with a launch strategy, publicity, and promotion built for independent authors.
Writing the book is the hard part. Getting it discovered shouldn't feel impossible.
As an author myself, I know the indie path — creative control, bigger royalties, and the very real challenge of marketing it all on your own. I bring a decade of strategy across media, publishing, and social to help your book cut through, without a Big-Five budget.
Book a free consultationWhat I help with
Mix and match, or let me build the whole roadmap. Every piece is research-driven and tuned to your genre and readers.
Publicity & PR
Press outreach, a polished media kit, podcast and interview bookings, and positioning that earns real coverage — not crickets.
Author Platform & Branding
A memorable author brand, optimized profiles, and a website + newsletter that turn one-time readers into a loyal following.
Paid Promotion
Budget-aware ads that put your book in front of the right readers. Money-conscious by design — I've run campaigns at $0.07 a view.
Email & Reader Retention
Launch sequences and newsletter funnels that keep readers coming back for the next book — your most valuable marketing asset.
Content & Discoverability
SEO-optimized posts, guest features, and content that make you findable long after launch buzz fades.
Ready-made roadmaps
Every package works for authors.
Diamond, VIP, and Elite each adapt to a book launch — from a focused social push to a full integrated campaign with PR and paid media.
Author FAQ
Book marketing, answered
What is an indie author?
An indie (independent) author publishes their own work rather than going through a traditional publishing house — often via self-publishing platforms. It means you keep creative control and a bigger share of royalties, but you're also responsible for the marketing. That last part is where I come in.
How do I market a self-published book?
Start before you launch, not after. The essentials: a clear positioning and audience, an author platform (website + newsletter), a launch plan with a defined release-week push, targeted paid promotion, and ongoing content so readers keep finding you. My packages bundle these into a step-by-step roadmap so nothing gets missed.
Do I really need PR for my book?
You don't need a six-figure publicist — but you do need visibility. Thoughtful PR (media outreach, podcasts, features, a strong media kit) builds the credibility and discovery that ads alone can't. I scale the PR effort to your goals and budget.
When should I start marketing my book?
Ideally 2–3 months before release, so there's time to build an audience and line up coverage. That said, it's never too late — plenty of books find their readers well after launch with the right strategy.
How much does book marketing cost with DFM?
My signature packages run $1,000 (Diamond), $2,500 (VIP), and $5,000 (Elite), plus à la carte options like paid ad copy and email sequences. Every tier is built to be money-conscious. See the Services page for full details, or book a free consultation and I'll recommend a fit.