Fundraising goal accomplished
Campaign strategy and audience engagement that carried a nonprofit fundraising drive across the finish line.
Selected work
03 / ProofNational brands. Measurable results.
A decade of strategy across entertainment, media, publishing, and the nonprofit world — with the numbers to show for it.
Entertainment & Media
Publishing
Nonprofit & Advocacy
The receipts
Data reflects brand-positioning expertise, audience-engagement strategy, and measurable outcomes across multiple platforms.
Impressions on social campaigns
Content and distribution built to reach — turning planned campaigns into a million-plus impressions.
Paid-social performance lift
Ran paid social to a 264%+ increase at a cost of as little as $0.07–$0.08 per view.
Organic engagement increase
Reshaped organic social strategy for a lasting, compounding lift in engagement.
Streaming viewership in one quarter
Revived stagnant streaming viewership through social — a 7% quarter-over-quarter gain.
Testing-led ad optimization
Ran A/B testing across paid social, then scaled the highest-performing ad into the lead.
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